Yet another way to screw the successful. Marxism squared.
Yeah, well, if the guy in the video ever got off his butt and shopped for his food at the grocery store, consumed meals in restaurants rather than take-out, and decreased his social media profile, he wouldn’t have to worry about surveillance pricing so much. The problem remains to some degree for airline tickets and other travel-related purchases but, even there, limited sharing of personal data mitigates the harm.
As for dynamic pricing in grocery stores using electronic labels, the better and pro-social solution is to use independent and locally-owned stores for meat and produce. These don’t necessarily have the lowest prices on everything but they often feature local products and benefit the people in your area. A couple of fish markets near me have their own fishing fleets. The same goes for restaurants, where I’ve gotten to know the owners so I know something about their food sources and preparation methods.
In short, buy local and stop sharing every minute detail of your life with the Blob.