Here is more information on Polaroid B.V. of the Netherlands, which grew out of The Impossible Project, founded in 2008 to preserve the instant photography technology of the original Polaroid Corporation. In 2017, Polaroid’s trademarks and intellectual property were acquired by the largest shareholder of The Impossible Project, after which the company was rebranded Polaroid Originals and subsequently, in March 2020, just Polaroid.