For my very first X ad campaign I decided to pony up $50 to get the below post “Promoted”. After a few days X terminated the campaign. It got 0 exposure.
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Obvious question – is the audience on X really the audience you want to communicate with?
Related question – if you want to communicate with that audience, recognizing the short attention span of many of those people and the massive volumes of clickbait with which your message will have to compete – how to frame your message such that it will attract eyeballs?
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I have to agree, Gavin. This really doesn’t look like it would get views on Twitter. Far too analytical for the platform.
I do applaud Mr. Bowery for the experiment though.
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X Daily Active Users according to X
Given the discrepancies, a conservative estimate places X’s MAUs between 415 million and 611 million, with DAUs likely ranging from 174 million to 245 million
Given that I’ve been stuck at <1000 followers for the entire history of Twitter cum X…
Hence the first line of the post:
Here are a few clues that we’re living in what PK Dick called a “fake reality”.
While not all “PK Dick” fans would recognize that moniker, the more obsessive of them might. If they did, then the whole thing about “living in a fake reality” might convince them to read the next 9 words:
Musk would be 4x wealthier under a wealth tax
and so on.
But I think you missed the point.
X appears to not want my money.
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I am betting that X took your $50. And they probably did “promote” your post too - pushing it up from the 217th on their list to maybe the 99th. But even if X made it the first post on the list, there still is the issue of horse-water-drink.
There is the old recommendation about having the “elevator” version of one’s proposal committed to memory – just in case one ever found oneself in an elevator with the CEO. But your concepts, Mr. B., do not lend themselves to that sort of soap-type ad treatment. You need an audience which expects to take some time understanding & assessing the issue. Substack, maybe?
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No charges showed on my credit card so I don’t think so.
Is there some way to block comments from accounts that aren’t under their real name on Substack?
I’d rather be ignored than have to deal with an open sewer main gushing specious AI slop as a quasi-bioweapon.
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The first thing I saw was “DIck” instead of “Dick” – which caused me to stop reading until I saw that Jim wrote it, and then I went through it again.