Coca Cola may be vulnerable:
With a BLI* score of 76.75 Coca Cola’s is the highest in the Fortune 100.
It’s good to pick one target at a time that is likely to be vulnerable to consumer level boycott. There are two other Fortune 100 companies with that same highest BLI score but they are less vulnerable to consumer level boycott. Johnson & Johnson is insulated from consumers by their profits from government regulated industries like medicine/pharmaceuticals. Bank of America is closer to “consumer” in some ways but not every “Joe Sixpack” (who likely is among the more-than-supermajority who have been gang-raped for the last half century by DEI) patronizes BofA. Building morale is important – and not squandering morale (now present with Bud Lite boycott victories) is also important so a followup boycott like Coca Cola is a pretty decent expansion of the battlefront.
*BudLite Index score formerly known as DEI score.